A premier sports betting and iGaming software provider, Altenar, has joined forces with Optimove, a leading CRM marketing solution. This collaboration will introduce customized product suggestions to Altenar’s platform via Optimove’s Opti-X tool.
This represents a significant step towards enhancing the online wagering experience for all. Utilizing Opti-X, driven by AI, Altenar’s associates can provide recommendations and search outcomes that feel bespoke. Consequently, players are more inclined to remain active and engaged.
This alliance is a paradigm shift for the sports wagering sector. It broadens Altenar’s international footprint and establishes a new benchmark for the industry’s future.
So, how does it function? Opti-X is integrated into Optimove’s Digital Experience Platform. It leverages a player’s historical behavior, preferences of similar users, and prevailing trends to propose content and products. The most remarkable aspect? It operates seamlessly across all digital platforms, even for unidentified visitors.
By incorporating the Opti-X tool, Altenar’s partners can generate dynamic content across websites and mobile applications, making the experience truly exceptional. Users can effortlessly discover the most popular offerings and capitalize on the intelligent, AI-powered search engine.
This initiative reinforces Altenar’s standing as a dominant force globally. Their partnership with Opti-X grants sports betting providers an undeniable edge in the marketplace.
A premier provider of all-inclusive sports wagering solutions, Altenar, is making a splash in the Latin American region. Recognized for its high-quality platform utilized by prominent global brands, Altenar emphasizes dependability, safety, and adaptability to provide an unparalleled betting experience.
This dedication to superiority is further reinforced through their recent alliance with Optimove, a firm celebrated for its AI-driven customization platform. By incorporating Optimove’s technology, Altenar seeks to equip its operators with the capability to personalize the wagering journey for every user.
Charlie Williams, Sales Director at Altenar, conveyed his excitement, remarking that this collaboration will revolutionize their network of operators. Optimove’s AI will examine player information instantly, enabling operators to present them with the most pertinent suggestions at the optimal time. This degree of personalization is projected to substantially elevate engagement and improve the overall player experience.
Dan de Souza, Director of Global Partnerships at Optimove, shared this sentiment, underscoring the importance of this partnership for Optimove’s growth in Latin America. He stressed the synergy between the two entities, stating that merging Optimove’s advanced technology with Altenar’s extensive industry knowledge will empower iGaming operators to attain remarkable business expansion.
In a time where securing and maintaining player interest is crucial, this partnership presents a compelling answer. By harnessing the potential of AI-powered personalization, Altenar and Optimove are set to reshape the iGaming environment in Latin America and beyond.