Aristocrat, a gaming enterprise, has joined forces with Formula 1, becoming the designated slot machine collaborator for the first-ever Las Vegas Grand Prix this coming November.
This agreement, spanning multiple years, signifies the initial instance of a slot machine firm partnering with an F1 competition in Las Vegas since the Caesars Palace Grand Prix back in 1982. The race is projected to attract massive throngs to the renowned Las Vegas Strip, where a specially designed street course will serve as the venue.
“Las Vegas is globally recognized for its exceptional entertainment, hospitality, and naturally, slot machines, so we’re delighted to be the official slot machine partner of the Formula 1 Heineken Silver Las Vegas Grand Prix,” stated Mark Wadley, Aristocrat Gaming’s Chief Marketing Officer. “This occasion will be a spectacle unlike any other, and we eagerly anticipate welcoming ardent F1 enthusiasts to enjoy our captivating slot game offerings that enhance the excitement of the race.”
This collaboration with Formula 1 represents the most recent in a string of sports-centric agreements for Aristocrat Gaming. The company also holds an agreement with the NFL to develop NFL-inspired slot machines for retail establishments, with an anticipated launch in autumn 2023. Furthermore, they are a partner of the Las Vegas Raiders, encompassing both the team’s Allegiant Stadium and the Raiders’ loyalty program.
Emily Prazer, the top Marketing Executive for the Formula 1 Heineken Silver Las Vegas Grand Prix, stressed the significance of collaborating with a regional brand such as Aristocrat. She underscored Aristocrat’s commitment to enhancing consumer experiences through ingenuity and technological advancements, along with their comprehensive knowledge of the Las Vegas landscape. This alliance is crucial, she elaborated, as Formula 1 introduces the excitement of motorsports to this new metropolis.
Prazer conveyed her enthusiasm, affirming that Aristocrat’s principles and aspirations for the 2023 race are in complete harmony with their own. She is confident that this joint effort will be a robust partnership for a highly triumphant event.