Aristocrat Gaming is betting big on the excitement and spectacle of Formula 1’s comeback in Las Vegas! As a primary sponsor for the Heineken Silver Las Vegas Grand Prix, they’re blazing a trail as the first official slot machine associate for an F1 event in the city since the iconic Caesar’s Palace Grand Prix in ’82.
Prepare for an unforgettable weekend of adrenaline-pumping action as the planet’s fastest racers speed down the Las Vegas Strip on a specially designed circuit from November 16th to 18th, 2023.
Mark Wadley, the marketing chief at Aristocrat, is enthusiastic about showcasing the company’s premier slot games at the event, enhancing the city’s standing for unparalleled entertainment. They’re laying out the welcome mat for F1 enthusiasts, guaranteeing an experience as thrilling as the competition itself.
This collaboration is merely the newest strategic maneuver for Aristocrat in the realm of athletics. They’ve already joined forces with the NFL to develop a series of NFL-inspired slot machines scheduled to arrive in casinos in autumn 2023. And let’s remember their continuous backing of the Las Vegas Raiders, both at Allegiant Stadium and elsewhere.
Emily Prazer, the head of marketing for the Formula 1 Heineken Silver Las Vegas Grand Prix, stressed the significance of the collaboration: “Introducing Formula 1 to a completely new location requires identifying a regional collaborator who comprehends the distinct Las Vegas market and shares our dedication to progress and enhancing consumer satisfaction.”
She went on to say, “Resorts World Las Vegas fits ideally with our goals for the 2023 race, and we are delighted to start this venture alongside them. We have no doubt that it will be a fruitful alliance.”
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