The Ascot Racecourse and the Tote have united in a five-year alliance designed to enhance pool wagering within the United Kingdom. This collaboration, commencing in January 2024, highlights a mutual dedication to elevating Ascot’s races onto the international stage.
A central emphasis will be broadening the scope of World Pool, a globally unified pool betting platform for horse racing. Ascot has played a pivotal role in World Pool’s triumphs since its Royal Ascot introduction in 2019, which facilitated engagement from 28 nations. This has resulted in a threefold increase in off-course wagering income from the UK and Ireland at Ascot, accompanied by a surge in global revenue.
The partnership guarantees that all wagers placed through Ascot, whether at the track, online, or via affiliates, will contribute to a larger, more substantial pool. This is positive news for racing enthusiasts, who can anticipate more competitive odds and potentially larger winnings, as observed during the 17 World Pool days in the UK and Ireland in 2023. This shift towards a globally interconnected betting system not only advantages bettors but also reinforces the financial well-being of the racing sector as a whole.
In the future, Ascot Racecourse aims to partner with fellow UK racecourses, in conjunction with the Tote, to expand the World Pool in 2024. Their efforts will include close cooperation with the Hong Kong Jockey Club, a significant participant in the World Pool.