The Foxes, a squad that shocked the world by capturing the Premier League championship in the 2015-2016 season, have revealed a new sponsorship agreement with Dafabet, an international online wagering platform. This collaboration adds Leicester City to a lineup of athletic organizations backed by the Philippines-based enterprise, which notably secured Alan Shearer as a brand representative in 2011.
John Cruces, director of sports marketing and sponsorships at Dafabet, conveyed his enthusiasm for the alliance, emphasizing Leicester City’s remarkable Premier League triumph and the club’s swiftly expanding global following. This biennial agreement grants Dafabet advertising privileges at Leicester City’s home turf, King Power Stadium, ensuring substantial worldwide visibility for the firm due to the team’s Cinderella story ascent to prominence.
Leicester City supporters have cause for celebration as well, as the agreement will feature Dafabet providing exclusive game-day promotions, such as enhanced odds and incentives. Harj Hir, Head of Partnerships at Leicester City, expressed his eagerness for the collaboration, recognizing Dafabet’s prominent standing in the realm of athletics.
Exploded on digital platforms! We’ve surpassed a staggering 10 million followers – placing us among the top 7 English Premier League teams for online supporters. We’re ecstatic to partner with Dafabet and leverage our presence to engage with enthusiasts globally. United, we can accomplish remarkable feats!”
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