MGM Resorts International’s betting platform, BetMGM, has secured the title sponsorship for the Premier League Darts competition. This announcement follows the highly successful 2024 PDC World Darts Championship, backed by Paddy Power, which culminated in a captivating final showdown between Luke Humphries and Luke Littler. Already a prominent name in athletics, BetMGM boasts collaborations in soccer with Manchester City, Wolverhampton Wanderers, and Newcastle United. Now, they are venturing onto the darting stage, having inked an agreement with the Professional Darts Corporation to sponsor the 2024 Premier League Darts.
Spanning from February to May, the BetMGM Premier League Darts will feature eight elite-ranked players vying for a £1 million prize fund. The leading quartet at the league’s conclusion will progress to the playoff stage. This year holds special significance for the Premier League Darts as it commemorates its 20th anniversary, and the PDC expresses great enthusiasm in welcoming BetMGM as a partner. The tournament has experienced remarkable growth, capitalizing on the immense thrill surrounding PDC events throughout the preceding year. As the competition enters its third year utilizing the electrifying eight-player nightly knockout structure, the collaboration with BetMGM holds the promise of delivering the drama and exhilaration of the Premier League Darts to an even wider viewership.
BetMGMs UK leader, Sam Behar, conveyed his enthusiasm for their recent collaboration with Premier League Darts, describing it as a captivating and engaging spectacle. He voiced hopefulness for a prosperous 2024 for both BetMGM and the Professional Darts Corporation.
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